WE ARE FRIENDS WHO SHARE A PASSION FOR SHOPPING, EFFICIENCY AND SUSTAINABILITY
“We asked ourselves, “What if our friends, trusted sales associates and stylists had the ability to peek into our closets?”
Two friends got together to brave outdoor dining in NYC on a cold December night in 2020 to talk fashion and shopping. Sitting under heat lamps while eating with our winter coats on, we shared our usual thoughts and stories on current trends, what we were coveting/hating and more importantly how we were currently shopping given that we weren’t really going into stores. We referenced one of our many recent text message selfies...
HOW IT STARTED
...where we were asking each other for advice on what to pair with certain boots and the conversation turned towards how we were now receiving text messages directly from sales associates from department stores like Neiman Marcus since we were no longer shopping in person. We were receiving messages from both long term sales associates who knew our purchase history as well as messages from associates who didn’t know our taste at all and were blasting line sheets.
We asked ourselves - what if our friends, sales associates and stylists had the ability to peek into our closets?
They would be able to see what we already own and help us build better outfits. What if there was an easier way for us to share packing lists with friends ahead of our trip to Paris? Allow sales associates to present a new sweater that will go great with a pair of pants and a skirt we already own? Have stylists suggest new pairings for that hot new blazer we just purchased?
MEET THE FOUNDERS
loves fashion, specifically the business of fashion – from design to what’s selling, how items get made, and how items move. As a fashion enthusiast who loves shopping her closet, she is always looking to maximize how to style what she already owns. And, while she still loves shopping in stores (loves malls!), her busy schedule has her shopping via texts with stylists across a number of brands and fashionable friends. She envisions the5 as a daily tool to help streamline what she already loves to do...SHOP!
Catherine’s style can be described as sophisticated, classic, and centered on neutral tones.
CATHERINE
ARIELA
a native New Yorker, has nurtured a deep love for fashion from her early days working in retail during high school. Known among her friends for her straightforward advice and savvy fashion insights (like when to skip the latest trend!), her experience in luxury fashion has honed her ability to blend high-end luxury with everyday practicality. Ariela sees the5 as an essential tool to enhance and personalize the fashion experience, making style decisions seamless and thoughtful.
Ariela’s style is sensual, featuring luxurious fabrics and meticulous tailoring; modern, steering clear of traditional to remain timeless; and utilitarian, where functionality is synonymous with beauty.